Carpet Care Basics

Most homeowners think they’re caring for their carpets adequately if they’re hiring a professional carpet cleaner periodically and vacuuming now and again, but many don’t know that a few simple steps could help their carpets last longer.

 

“Whether it’s the wrong carpet spotter or forgetting to vacuum often enough, there are a number of steps homeowners can take to make their carpets last longer between pro cleanings,” says Eric Moe, owner of Alpine Specialty Cleaning, a family-run business that has been cleaning carpets around Seattle since 1969 and which specializes in chemical-free cleaning processes.

 

These days, when Alpine Specialty Cleaning comes to clean a home’s carpets it uses a rare chemical-free de-ionized water system from a high-suction truck to draw out impurities from carpets. But working on a carpet that has been well maintained always helps lay the foundation and maximize the results of a good professional clean.

 

Here’s a look at how to keep your carpet in good shape.

 

Use a high-quality vacuum

 

If you’ve got wall-to-wall carpet in one or more rooms of your home, you need to play a role in keeping it shipshape between professional cleanings. To do that, you’ll need a high-quality vacuum with maximum suction, preferably at least 245 AW (air watts). There are several other suction measures to know when vacuum shopping, so familiarize yourself with them and look for the higher end of the spectrum when shopping.

 

Vacuum high-traffic areas daily

 

If you’ve got carpet, you’ll need to vacuum at least weekly. But for high traffic areas – front door entries, halls leading to kitchens, family rooms – you’ll need to vacuum daily to keep your carpet from marinating in future stains and damage and to maintain fibers’ pluck and firmness.

 

Use pads beneath area rugs

 

Many homeowners use accent area rugs atop wall-to-wall carpeting. But those who choose to do so should place rug pads beneath these carpets to prevent two common problems – dye transfer, and carpet-surface erosion. Unpadded area rugs can seep dye into surfaces beneath them, and their scratchy backing can act like sandpaper and erode the wall-to-wall carpet’s pile.

 

Rearrange furniture periodically and doctor divots

 

Carpet wear and tear is often directly related to furniture positioning. Sofas and chairs in permanent locations create natural foot-traffic patterns and dirt patterns (where snacks and drinks spill, where toddlers or pets romp), and the furniture legs planted on carpet surfaces can eventually damage carpets if not moved (even a few inches) periodically. If your carpet has divots, place ice cubes in a plastic baggy and rest the baggy inside the divot. The cold from the ice will force carpet fibers to swell, restoring their resiliency and the carpet’s surface.

 

Use a proper stain spotter

 

“If you use a harsh store-bought stain spotter, it will remove the carpet’s stain resistance, allowing more stains to soak into the fibers,” Moe says. The principle is similar to overwashing hair so that it’s stripped of natural oils, and thus becomes oilier more easily. Once applied and allowed to sit, stain spotter should be thoroughly removed. Alpine offers free stain-spotting solution to its clients for between-cleaning spotting, as well as tips on how to remove common carpet stains using household remedies and products.

 

Know when it’s time to replace carpet

 

If your carpet is old and damaged, there are certain signs that cleaning alone won’t restore the carpet to its old luster – and only replacement will do. If the carpet’s pile is worn down or has “bald spots,” if the carpet is heavily soiled, or if it has begun to delaminate or separate from its backing (so it’s no longer stretched tight to the floor beneath it), it’s time to replace rather than clean the carpet.

 

Got new carpet? Get in a cleaning routine.

 

If you’ve moved into a home with new carpet or are replacing old carpet with new, that’s the perfect time to get into an established cleaning routine. How often should you clean carpets? Moe says that most homeowners need professional carpet cleaning at least annually – every six months if pets, crawling babies or toddlers, or allergies or respiratory sensitivities are present. Another tip for new carpet: Make sure to use blinds or curtains so constant direct sunlight doesn’t fade or change carpet colors.

 

Alpine Specialty Cleaning was founded in the Seattle area in 1969 by Maurice Moe. Eric Moe and his wife, Bobbie, continue the “Tradition of Quality” and “5 Star Experience” that Alpine has been known for over the years.

5 signs it’s time to clean carpets and ducts

Seattle-area residents are known for living “green” lifestyles, striving to use cleaning products that leave a minimal environmental footprint and that don’t worsen allergies or medical conditions. But even the most diligent homeowners don’t always know how to recognize signs that a home needs serious duct or carpet cleaning rather than the usual once-over with off-the-shelf cleaning products.

“Many people in this region have pets and allergies, and more homeowners here are investing in air conditioning systems as summers heat up, which increases the risk of mold,” says Eric Moe, owner of Alpine Specialty Cleaning, a family-run business that has been cleaning homes around Seattle since 1969. “Without proper cleaning, these homes run the risk of accumulating and recirculating dirty air in ducts and developing unhealthy carpet conditions.”

As more homeowners use their forced-air heating system for heat in winter and to fan air in summer – or to circulate cooled air from an air conditioning unit – these ducts are in service all four seasons, Moe notes.

 

Is it time for a deep cleaning? Here are five signs.

 

  • Your home was built energy-efficient. Energy-efficient homes are sealed tighter than most homes, meaning air recirculates more frequently than in traditional-built homes. This makes duct cleaning more important, as a tightly sealed home with pets, kids or lots of wall-to-wall carpet may accumulate dust, mold or smells faster than in a home where outside air can leak inside more easily.

 

  • Carpets have black lines around their edges, matted fibers or numerous visible stains. If your carpet has black lines around its perimeter or where the carpet hits doorways, that means dirt is infiltrating through gaps in walls, beneath doors, or due to broken screens. Matted fiber may result from soil buildup. Heavy stains need treating for removal.

 

  • Dust has accumulated. If you clean and dust regularly but dust persists, it may be living in ducts and carpets that need a thorough cleaning. Additionally, if you need to frequently change furnace air filters because of dust or other accumulation, that may be a sign your ducts are dirty.

 

  • You’ve got allergies or respiratory health issues. If you’ve got asthma or other respiratory health conditions, or if you’re allergic to common substances like pollen, pet hair or other airborne particles, keeping carpets and ducts professionally cleaned can reduce exposure to irritants at home.

 

 

  • It smells! Smells may be a sign of mold, moisture problems, or soaked-in stains that need professional cleaning.

 

How often should you clean carpets? Moe says that most homeowners need professional carpet cleaning at least annually _ as often as every 6 months if pets, crawling babies or toddlers, or allergies or respiratory sensitivities are present.

Ducts typically need thorough cleaning every two to three years, but again, a more frequent cleaning may be necessary if pet hair or the above factors are present in the house. Moe encourages those in the market for a duct cleaner to carefully vet the outfit they hire, making sure that like Alpine Specialty Cleaning the company is certified by NADCA, a duct-cleaning association that holds member companies to rigorous standards.

“Most people clean their ducts first, then turn to their carpets,” he says. “September is typically our busiest month, as people prepare for fall when heating systems are turned on and rain begins. But you can clean carpets and ducts any time of year – they’re year-round systems, especially ducts which carry air for both heat, fans, and air conditioning.”

 

Alpine Specialty Cleaning was founded in the Seattle area in 1969 by Maurice Moe. Eric Moe and his wife, Bobbie, continue the “Tradition of Quality” and “5 Star Experience” that Alpine has been known for over the years. 

We Love Generation Z

What does generation Z want from the businesses they choose?

 Generation Z – those born after 1995 – are growing into the position of most-sought-after consumers, with $44 billion dollars in buying power already. So what does this new generation want from the businesses they choose?

Internet Presence

GenZ has grown up in an online society; their first means of discovering something new is seeing it online, in an ad, on social media, in a blog. They are used to being able to click away to something that better meets their requirements quickly, so businesses need to grab their attention in 8 seconds or less. This is not about a short attention span as much as it is that they have had to learn to filter enormous amounts of information. Once their attention is caught, they can be incredibly focused. Your company internet presence needs to have high-value information to avoid being filtered out.

GenZ is used to ordering and paying for things online. They want to have a variety of ways to pay for services and goods available right on your website, and they expect that process to be seamless and efficient.

Good Value

GenZ is very careful with money. Even at their young age, they are saving, planning for retirement, and carefully choosing what they spend their money. They grew up in a recession, and have seen their parents and families struggle with money. They expect good quality and high value, and they have strongly negative reactions if something breaks or goes wrong. They avoid debt and try to keep risks low.

They avoid debt and try to keep risks low. They do research before making purchases. They look at online reviews, they check with friends, they ask about companies and products on social media. They expect good quality, high value, and have strongly negative reactions if something breaks or goes wrong.

Customized Products and Service

GenZ seeks individuality and being able to make something “theirs”, so they look for the ability to customize or personalize what they get. They want to have options from which to choose and to have the feeling that what they are getting was specialized just for them.

They want interactivity and responsiveness from their businesses. They expect a business to be loyal to them, as the customer; if they don’t sense that, they won’t have loyalty to the business and will move on. As the first generation that has grown up connected, they are well aware there are always other options if they are unhappy.

Speed

GenZ is used to quick gratification – remember the ‘one click away to something better’ mindset? They expect things to be delivered quickly and promptly. They are very impatient with lateness or delays.

They put a very high value on being able to find what they want quickly and easily. If one business’ website is difficult to navigate, slow to load, or has a complicated checkout process, they’ll just go to a different one.

GenZ has many things in common with the generation that grew up in the Great Depression, but with a highly individualistic, high-tech twist. Businesses need to be able to meet the unique needs of the up and coming generation of customers.