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We Love Generation Z

What does generation Z want from the businesses they choose?

 Generation Z – those born after 1995 – are growing into the position of most-sought-after consumers, with $44 billion dollars in buying power already. So what does this new generation want from the businesses they choose?

Internet Presence

GenZ has grown up in an online society; their first means of discovering something new is seeing it online, in an ad, on social media, in a blog. They are used to being able to click away to something that better meets their requirements quickly, so businesses need to grab their attention in 8 seconds or less. This is not about a short attention span as much as it is that they have had to learn to filter enormous amounts of information. Once their attention is caught, they can be incredibly focused. Your company internet presence needs to have high-value information to avoid being filtered out.

GenZ is used to ordering and paying for things online. They want to have a variety of ways to pay for services and goods available right on your website, and they expect that process to be seamless and efficient.

Good Value

GenZ is very careful with money. Even at their young age, they are saving, planning for retirement, and carefully choosing what they spend their money. They grew up in a recession, and have seen their parents and families struggle with money. They expect good quality and high value, and they have strongly negative reactions if something breaks or goes wrong. They avoid debt and try to keep risks low.

They avoid debt and try to keep risks low. They do research before making purchases. They look at online reviews, they check with friends, they ask about companies and products on social media. They expect good quality, high value, and have strongly negative reactions if something breaks or goes wrong.

Customized Products and Service

GenZ seeks individuality and being able to make something “theirs”, so they look for the ability to customize or personalize what they get. They want to have options from which to choose and to have the feeling that what they are getting was specialized just for them.

They want interactivity and responsiveness from their businesses. They expect a business to be loyal to them, as the customer; if they don’t sense that, they won’t have loyalty to the business and will move on. As the first generation that has grown up connected, they are well aware there are always other options if they are unhappy.

Speed

GenZ is used to quick gratification – remember the ‘one click away to something better’ mindset? They expect things to be delivered quickly and promptly. They are very impatient with lateness or delays.

They put a very high value on being able to find what they want quickly and easily. If one business’ website is difficult to navigate, slow to load, or has a complicated checkout process, they’ll just go to a different one.

GenZ has many things in common with the generation that grew up in the Great Depression, but with a highly individualistic, high-tech twist. Businesses need to be able to meet the unique needs of the up and coming generation of customers.

 

Warm floors, warm feet

The Seattle area is in the midst of its cold and drizzly winter and it may be several months before the sun returns, today being an unusual but welcome anomaly. Now, more than ever, Northwesterners are acutely aware of how cold and chilly the house, and especially the floors, can be leading to a frequent need to nudge up the thermostat to keep warm. Interestingly, checking out your crawl space and replacing missing or damaged insulation under the floor joists could be the remedy for your cold floors and regular thermostat visits. A crawl space cleanup will help prevent energy loss by keeping heat inside where it belongs and blocking the cold air outside. Even better, as your heating bill goes down and the wear and tear on your HVAC system decreases, Uncle Sam will give you a break since the cost of insulation is tax deductible.

pic dirty crawlMost crawl spaces in the Pacific Northwest are vented to the outside of the home. The vents are easily visible on the lower walls (near the ground) of the home’s foundation and are designed to move air in and out of the crawl space. Seasonal temperature fluctuations can create moisture in the crawl space destroying insulation and causing mold, fungus, and other toxins to grow. Wet insulation will sag and pull away from the sub floor dramatically reducing its effectiveness. Specifically, cold air can reach the floor directly causing what’s known as cold floor syndrome. Any air that leaks through your home’s thermal envelope wastes energy and significantly increases heating costs.

If you take a peek into the crawl space and determine that you could use a cleanup there are many resources available online to help guide you. If your crawlspace is not easily accessible or perhaps needs a full restoration, you may wish to hire a professional.  Energy Star recommends consulting a service professional if there is wet or damp insulation possibly resulting from leakages. Experts are also helpful for dealing with rodents, a huge problem for crawl spaces.

Ensuring your home has adequate insulation is considered a cost-effective home improvement that will help save energy and improve comfort. A home that retains heat saves natural resources, reduces air emissions and helps create a cleaner environment. Insulation is made more affordable with a tax credit of 10% of the cost up to $500. As you enjoy your warm feet and toasty floors, peruse this infographic for additional ways homeowners can save on their taxes this season.