Posts

We Love Generation Z

What does generation Z want from the businesses they choose?

 Generation Z – those born after 1995 – are growing into the position of most-sought-after consumers, with $44 billion dollars in buying power already. So what does this new generation want from the businesses they choose?

Internet Presence

GenZ has grown up in an online society; their first means of discovering something new is seeing it online, in an ad, on social media, in a blog. They are used to being able to click away to something that better meets their requirements quickly, so businesses need to grab their attention in 8 seconds or less. This is not about a short attention span as much as it is that they have had to learn to filter enormous amounts of information. Once their attention is caught, they can be incredibly focused. Your company internet presence needs to have high-value information to avoid being filtered out.

GenZ is used to ordering and paying for things online. They want to have a variety of ways to pay for services and goods available right on your website, and they expect that process to be seamless and efficient.

Good Value

GenZ is very careful with money. Even at their young age, they are saving, planning for retirement, and carefully choosing what they spend their money. They grew up in a recession, and have seen their parents and families struggle with money. They expect good quality and high value, and they have strongly negative reactions if something breaks or goes wrong. They avoid debt and try to keep risks low.

They avoid debt and try to keep risks low. They do research before making purchases. They look at online reviews, they check with friends, they ask about companies and products on social media. They expect good quality, high value, and have strongly negative reactions if something breaks or goes wrong.

Customized Products and Service

GenZ seeks individuality and being able to make something “theirs”, so they look for the ability to customize or personalize what they get. They want to have options from which to choose and to have the feeling that what they are getting was specialized just for them.

They want interactivity and responsiveness from their businesses. They expect a business to be loyal to them, as the customer; if they don’t sense that, they won’t have loyalty to the business and will move on. As the first generation that has grown up connected, they are well aware there are always other options if they are unhappy.

Speed

GenZ is used to quick gratification – remember the ‘one click away to something better’ mindset? They expect things to be delivered quickly and promptly. They are very impatient with lateness or delays.

They put a very high value on being able to find what they want quickly and easily. If one business’ website is difficult to navigate, slow to load, or has a complicated checkout process, they’ll just go to a different one.

GenZ has many things in common with the generation that grew up in the Great Depression, but with a highly individualistic, high-tech twist. Businesses need to be able to meet the unique needs of the up and coming generation of customers.

 

Those dark lines around your carpet edges are called infiltration

Have you noticed dark lines at the edges of your carpet?

Those dark areas are a sign of infiltration. Infiltration occurs when the air being forced into the room is escaping through small cracks under closed doors and wall frames. When this air is forcing its way through the carpet it is leaving behind small particles and pollutants that will eventually turn the carpet black. Common pollutants include cooking smoke, dust from uncleaned air ducts, and cigarette or candle smoke. Household Tips Guidesays infiltration can occur no matter how much you vacuum It is not a sign of a dirty home, but it will be difficult to clean.

Can infiltration be prevented?

According to The Spruce, changing the furnace or air conditioner filter by the recommended time frame can help. You could also consider sealing the gaps between the wall frames. This is usually done with a foam sealant. If the gap is too large the carpet will be pulled up and then re-installed after sealing. Cutting back on the amount of smoke in your home will also help. Burning fewer candles and smoking outside are steps in the right direction. Finally, having your air ducts professionally cleaned on a regular basis is the best preventative action that you can take.

Can those dark lines be removed?

The particles and pollutants causing the dark lines are very small and if they have become noticeable than it is time to call a professional cleaning company. A cleaning company will have all of the specialty tools and cleaning solutions to get the dark lines out of your carpet. 

What Are the Most Common Health Concerns Caused By Dirty Ductwork?

Indoor air pollution isn’t just what the outside air brings into the home through open doors and windows. The air inside your home or office includes the daily, monthly, and even annual build-up of dirt, airborne bacteria, and broken down debris from every facet of activity within a given building. Indoor air pollution tends to build up in air ducts, on air filters, and all throughout a ventilation system, which is why it’s so critical to regularly clean your air ducts and replace or clean air filters as necessary.

What respiratory problems and other health concerns can be caused by a dirty ventilation system?

  • Allergies: One of the clearest effect of dirty air duct or air filters is an increase in allergies. Dust and mold spores can build up and spread throughout the entirety of a building, and these hazard can increase give it a greater number of people pet and exposure to the elements outside.
  • Respiratory Infections: Viruses and bacteria can easily spread throughout the air even without direct person to person or hand-to-hand contact. Once these germs enter the ventilation system, they can easily grow and spread due to the dark, warm, and generally undisturbed environment. Mold often likes to grow directly on air filters, especially in damp environment near leaks or moist air. This buildup can lead to it penetrating the air filter or being recycled into the air, making respiratory infections are more common and harder to remove the root cause of.
  • Sinus Infections: Even if indoor air pollution is more dirt and debris than it is viruses and bacteria, the buildup of motes and obstructions in the air will come into contact with your nasal passages every time you breathe. This dirt and debris can inflame your sinuses which can lead to an infection even with the most benign of air particles. Having indoor air pollution of any sort can always increase complications with sensitive sinuses.

Whether you’re sensitive to allergies and sinus infections or simply want to breathe clean air in your home or office, regular cleaning of your air filters and ductwork is essential. Please contact us if you have any questions about the best way to make sure that your air is clean or want to learn more about our air duct cleaning process.

Warm floors, warm feet

The Seattle area is in the midst of its cold and drizzly winter and it may be several months before the sun returns, today being an unusual but welcome anomaly. Now, more than ever, Northwesterners are acutely aware of how cold and chilly the house, and especially the floors, can be leading to a frequent need to nudge up the thermostat to keep warm. Interestingly, checking out your crawl space and replacing missing or damaged insulation under the floor joists could be the remedy for your cold floors and regular thermostat visits. A crawl space cleanup will help prevent energy loss by keeping heat inside where it belongs and blocking the cold air outside. Even better, as your heating bill goes down and the wear and tear on your HVAC system decreases, Uncle Sam will give you a break since the cost of insulation is tax deductible.

pic dirty crawlMost crawl spaces in the Pacific Northwest are vented to the outside of the home. The vents are easily visible on the lower walls (near the ground) of the home’s foundation and are designed to move air in and out of the crawl space. Seasonal temperature fluctuations can create moisture in the crawl space destroying insulation and causing mold, fungus, and other toxins to grow. Wet insulation will sag and pull away from the sub floor dramatically reducing its effectiveness. Specifically, cold air can reach the floor directly causing what’s known as cold floor syndrome. Any air that leaks through your home’s thermal envelope wastes energy and significantly increases heating costs.

If you take a peek into the crawl space and determine that you could use a cleanup there are many resources available online to help guide you. If your crawlspace is not easily accessible or perhaps needs a full restoration, you may wish to hire a professional.  Energy Star recommends consulting a service professional if there is wet or damp insulation possibly resulting from leakages. Experts are also helpful for dealing with rodents, a huge problem for crawl spaces.

Ensuring your home has adequate insulation is considered a cost-effective home improvement that will help save energy and improve comfort. A home that retains heat saves natural resources, reduces air emissions and helps create a cleaner environment. Insulation is made more affordable with a tax credit of 10% of the cost up to $500. As you enjoy your warm feet and toasty floors, peruse this infographic for additional ways homeowners can save on their taxes this season.